Naftaly brings with him over 30 years of extensive business and technical experience in the DSP, Audio, Video, VLSI, Avionics and Residential Gateway markets. Naftaly has held several CEO & VP positions in companies such as IBM Research Labs where he led the multimedia group, VDOnet and Zapex Research as VP R&D, CEO of Emblaze Research Ltd. (now part of Zoran Mobile), CEO of Electronics-Line 3000 Ltd. and until recently as CEO of Advasense (acquired by Pixim and now operating as Pixim design center in Israel). Naftaly also serves as an Advisory Board Member at Japan21 and Alango.

Ronen Shraga is the CTO of Vitalitix. Ronen is a pro-active technologies geek, with highest level of integrity and proven track record in execution of multidiscipline technology projects. Ronen is a results driven person with methodological approach toward achieving results and objectives with strong leadership and empowerment skills. In the last 10 years he has held senior positions in leading companies such as Dmatek which was later acquired by 3M. Prior to that, Ronen served as an air force aviator for over 10 years.

Amir is a serial business and social entrepreneur, with a proven track record of leading transformation initiatives, from inception to an impact execution, based on both social values and business acumen.
He was co-founder and GM at Value Makers, an organization focused on addressing social issues through sustainable social strategies and programs, Co-founder of CareGivers Israel, a non-for-profit organization was founded in order to protect the interests of Israeli caregivers while raising public awareness to this burning issue, founder of abiliko, a network of specialists and service providers addressing the needs of the disabled and their families; GM at Strive Israel, a program by The Joint Organization that brings chronically-unemployed people back into the workforce and co-founder and CEO at edologic, the leading company in Israel for online advertising; sold to the media giant “Publicis”.

Guri is CEO of CorTechs Labs, a developer of innovative brain image analysis solutions. He is a seasoned leader in the high tech industry, with over 35 years of experience in managing small and large companies delivering cloud, web, mobile and desktop software technologies. Prior to joining CorTechs Labs, Guri was CEO of CloudShare, vice president and general manager with Autodesk, Inc. and vice president of marketing at Synopsys, a $1.5 billion software development leader, where he led world-wide corporate marketing and introduced web 2.0 into the marketing mix.
Guri holds a B.Sc. in Mechanical Engineering, an M.Sc. in Mechanical Engineering and Computer Science from Technion, Israel University of Technology, Haifa and an MBA from the University of Colorado.

Epstein/Atkinson Endowed Chair in Behavioral Economics, Professor of Economics & Strategy, Rady School of Management, UC San Diego.
As a researcher, Prof. Gneezy’s focus is on putting behavioral economics to work in the real world, where theory can meet application. Prof. Gneezy is looking for basic research as well as more applied approaches to such topics as incentives-based interventions to increase good habits and decrease bad ones, Pay-What-You-Want pricing, and the detrimental effects of small and large incentives. In addition to the traditional laboratory and field studies, he currently works with several firms, conducting experiments in which he is using basic findings from behavioral economics to help companies achieve their traditional goals in non-traditional ways.
Prof. Gneezy recently coauthored a book with John List (http://thewhyaxis.com/) in which they discuss field experiments that study how to implement behavioral economics insights in the “real world.”